Get Certified! Competitive Advantage for Architects: The Final Quiz 🎓
Get Certified! Competitive Advantage for Architects: The Final Quiz 🎓
Non Architecture May 10, 2024
(Note: You need to score at least 80% to pass.)
Hello, trailblazers of well-being in architecture! 🏢✨ You’ve made it to the final stretch, and now it’s time to put your newly acquired knowledge to the test. Ace this quiz, and you’ll earn a certificate as a tangible testament to your expertise in designing for well-being. Let’s get quizzical! 🤓📝
After completing this quiz, submit your answers to earn your well-deserved certificate on your profile page (hint: add it inyour LinkedIn Certificate section!). 🏆
Extra:
Competitive Advantage for Architects (READINGS)
Module 1 – An infographic video summary on Game Theory with an interesting take on the Prisoners Dilemma: https://www.youtube.com/watch?v=9uDUv1TpGxI&ab_channel=TheInfographicsShow
Module 2 – A short video on 3 techniques from game theory: https://www.youtube.com/watch?v=PsLaI4jDftA&ab_channel=BigThink
Module 3 – More about the SWOT analysis https://www.mindtools.com/amtbj63/swot-analysis
Module 4 – More about the Competitive Matrix with templates (for business): https://blog.hubspot.com/marketing/competitive-matrix
Module 5 – Very interesting retrospective from Renzo Piano on his collaboration with Rogers and the competition of the Pompidou:
Module 6 – More on the five whys technique and how to find the root cause of a problem: https://www.mindtools.com/a3mi00v/5-whys
Module 7- What is Prototyping? https://www.interaction-design.org/literature/topics/prototyping#:~:text=Prototyping%20is%20an%20experimental%20process,concepts%20and%20test%20on%20users.
Module 8 – Have a look at Effekt’s website and their Impact narrative https://www.effekt.dk/buildforlife
Module 9 – The viral rap application to BIG: https://www.youtube.com/watch?v=wutLNPJ30qQ
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Question 1 of 19
1. Question
1. How did game theory and behavioural economics, as introduced by John von Neumann and Oskar Morgenstern, influence competitive strategies?
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Question 2 of 19
2. Question
What does the SMART acronym stand for in goal setting, as discussed in the course?
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Question 3 of 19
3. Question
What change did the CEO Sheila Maini Søgaard implement at BIG (Bjarke Ingels Group) to steer the firm away from financial difficulties?
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Question 4 of 19
4. Question
What are the four components of SWOT analysis as discussed in Module 3?
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Question 5 of 19
5. Question
How did Carlo Ratti leverage his strengths to overcome his weaknesses and build a successful architecture practice, according to Module 3?
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Question 6 of 19
6. Question
In Module 4, the speaker introduces Dan Ariely’s work, “Predictably Irrational,” to highlight the importance of understanding what in competitive settings?
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Question 7 of 19
7. Question
According to the speaker in Module 4, why is it crucial to perform a competitor analysis when pitching to investors, entering competitions, or starting your own practice?
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Question 8 of 19
8. Question
In Module 5, the speaker discusses the importance of understanding who the decision-makers are in architectural projects and competitions. What framework does the speaker suggest for analyzing these decision-makers?
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Question 9 of 19
9. Question
The speaker recounts the story of how Renzo Piano and Richard Rogers won the competition for the Centre Pompidou. What key factor does the speaker highlight as crucial for their success?
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Question 10 of 19
10. Question
What simple method does the speaker suggest using to identify the root cause of a problem, inspired by the founder of Toyota Industries?
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Question 11 of 19
11. Question
The speaker references Lacaton and Vassal’s approach to designing Place Léon Aucoc in Bordeaux as an example of understanding the underlying problem. What was their proposed solution based on their analysis?
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Question 12 of 19
12. Question
What does the speaker suggest is a more effective approach in the architectural design process, according to the photography class experiment mentioned in Dan Ariely’s book “Predictably Irrational”?
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Question 13 of 19
13. Question
In Module 7, the speaker emphasizes the value of exploring multiple design solutions. Which architectural firms are mentioned as examples of this approach, known for their extensive use of models and tests before finalizing a design?
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Question 14 of 19
14. Question
How does the speaker suggest demonstrating the impact of a design solution in Module 8?
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Question 15 of 19
15. Question
What does the speaker in Module 8 cite as an example of effectively communicating a project’s unique value and impact, particularly concerning sustainability?
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Question 16 of 19
16. Question
In Module 9, what are the two routes to persuasion mentioned by the speaker that architects should consider when presenting their projects?
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Question 17 of 19
17. Question
How did the candidate Martin uniquely apply for a job at Bjarke Ingels Group (BIG), as mentioned in Module 9?
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Question 18 of 19
18. Question
According to Module 10, what is an essential aspect of preparing for competitive scenarios, as highlighted by the quote from football coach Paul “Bear” Bryant?
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Question 19 of 19
19. Question
To conclude, what strategy is suggested as the best approach for positioning in competitive scenarios within architecture?