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Magic Mushroom Market

HONOURABLE MENTION of Market 2.0: Circular Economy Hub


Market 2.0: Circular Economy Hub

Magic Mushroom Market


Name: Li Zhang

Nationality: China

Institution / Company: Beijing Normal University

Name: Yaqi Zhang

Nationality: China

Institution / Company: Xiamen University

Name:  Zhuoer Zhong


Institution / Company: The Glasgow school of art 

Name: Miao Long

Nationality: China

Institution / Company: Xi’an Jiaotong-Liverpool University

Our group is concerned about the waste problem in the fruit and vegetable market. The general solution is to recycle wasted fruits and vegetables, but we noticed that this cannot fundamentally solve the problem and has no power and potential for sustainable development. Therefore, we start from the perspective of the market operating mechanism, dismantle the logic, explore ways to solve the problem fundamentally, and ultimately create a new market mechanism.

We use the sustainable material mycelium to connect our entire market. Because mycelium is light and thin, it can solve the construction problem of fruit and vegetable market venues. It can also be used as a material for fruit and vegetable packaging. In addition, it can also be used as currency for exchange in the market. Thus, ultimately forming a green, sustainable, organic recycling fruit and vegetable market.

Jury Comments

+ Ronald Boer

Magic Mushroom Market embraces new trading perspectives that can generate vibrant new market mechanisms beneficial for farmers, salesmen, and customers. The introduction of mycelium in order to reduce waste and be turned into a local currency explores new alternatives for sustainable food systems. 


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